DoubleVerify partners with Netflix to provide fraud protection and viewability verification

DoubleVerify has partnered with Netflix to enable media verification and optimize advertiser performance on its platform. The partnership will leverage DV’s technology and data to help Netflix advertisers ensure their video ads are fully viewed, by real people, and safe from fraud/invalid traffic (“IVT”) ).

Netflix is ​​one of the world’s leading entertainment services with 221 million paid subscriptions in more than 190 countries, allowing you to enjoy TV series, documentaries, feature films and mobile games in a wide variety of genres and genres. languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen.

“Over the past decade, the team at Netflix has done an amazing job building one of the most popular streaming services in the world,” said Marc ZagorskyCEO, DoubleVerify.

“As we continue to expand our coverage in the premium video and CTV environments, DV is excited to extend our third-party verification solutions to their platform, ensuring campaigns meet key quality criteria while maximizing performance and results for advertisers,” added Zagorski.

Earlier this year, Netflix announced the upcoming launch of its ad-supported tier. DV will be one of the few verification providers with coverage extending to Netflix.

With DV’s quality verification technology, joint advertisers will benefit from:

• Fraud Protection: For advertising to be successful, it must be seen by real people. DV identifies and protects advertisers against fraud and IVT – from hacked devices to bot manipulation.
• Visibility check: DV provides viewability verification, providing clarity on whether an ad has the potential to be seen and highlighting its impact.

“We are thrilled to partner with DoubleVerify,” said Jeremy Gormanpresident of global advertising at Netflix.

“As we introduce the Basic with Ads plan – our new ad-supported tier – we recognize the importance for brands to measure the performance of their ads. DoubleVerify will provide viewability and IVT checks that will be invaluable for their marketing goals. Gorman continued.

DV and Netflix will be working on technical integration over the next few months and expect IVT visibility and verification solutions to be available to customers in Q1 2023, with security and brand adequacy to follow.