Piano partners with Snowflake to help teams leverage the power of advanced analytics
PHILADELPHIA CREAM, January 18, 2022 /PRNewswire/ — Piano, the Digital Experience Cloud, today announced a partnership with Snowflake, the Data Cloud company, to help businesses understand and activate their data at scale. As part of the Powered by Snowflake program, Piano uses Snowflake as the cloud-based data platform for its sophisticated analytics tool, which allows data to be securely stored, queried, enriched and shared. data quickly and easily within the Snowflake ecosystem. These advanced features enable accurate, real-time analysis of customer behavior to help businesses optimize personalization.
Launched in September 2021, Piano analysis provides a powerful analytics solution designed for broad accessibility and manipulation, regardless of an employee’s data literacy level. By democratizing access to data, companies can break down data silos and ensure that all teams, from marketing to sales, data science to operations, are operating from a single source of truth. A key feature of the Piano Analytics solution is its superior data collection, which ensures data is clean, privacy compliant, reliable, and never sampled. This reduces risk for businesses and means they are able to chart their course with confidence using the most accurate information available to them.
Snowflake partnership improves data portability for Piano Analytics customers, who can now use secure data sharing within Snowflake to easily connect their high-quality data to other systems in the snowflake data cloud, such as business intelligence tools or data governance tools. This process, which can be completed in just two clicks, eliminates data silos within an organization, ensuring that all teams can access and work from the same trusted source of information.
Thanks to Snowflake’s architecture, Piano Analytics users also benefit from faster query times, allowing teams to understand and optimize campaigns faster without compromising data quality or integrity.
“We have long admired Snowflake’s leadership position in the data industry. When we built our Piano Analytics platform on Snowflake, we knew it would dramatically improve our capabilities and user experience,” said Trevor Kaufman, CEO, Piano. “As our relationship continues, we look forward to partnering with Snowflake to revolutionize the way organizations work with their data and use it to create superior digital experiences for their customers.”
Piano’s data analytics and enablement tools are already used by blue chip clients in many industries including publishing, broadcast, financial services, travel and more to understand their audience and personalize the customer experience.
“The Snowflake and Piano partnership is focused on providing customers with the tools to enhance the customer experience with industry-leading efficiency and performance,” said Colleen Kapase, senior vice president of global partnerships at Snowflake. “Together, we can enable our joint customers to drive personalized digital strategies and connect them to other data-driven organizations through the Snowflake Data Cloud.”
Learn more about this partnership at Snowflake Media Data Cloud Summit to January 19, 2022. Piano will explain how secure data sharing through Snowflake helps organizations put the right data in the hands of every employee.
About the piano
Piano’s Digital Experience Cloud enables organizations to understand and influence customer behavior. By unifying customer data, analyzing behavioral metrics, and creating personalized customer journeys, Piano helps brands launch campaigns and products faster, boost customer engagement, and drive personalization at scale from from a single platform. Based at philadelphia cream with offices across the Americas, Europe and Asia Pacific, Piano serves global customers including Air France, BBC, CBS, IBM, Kirin Holdings, Jaguar Land Rover, Linkedin, Nielsen, The Wall Street Journal and many more. Piano has been recognized as one of the world’s most innovative and fastest growing technology companies by the World Economic Forum, red herring, Inc. and Deloitte. For more information, visit piano.io.
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